I created a vibrant illustrated design for the independent Irish beer brand Rí Rá, developing a playful “Greetings from Wicklow” concept that was featured across a full range of their merchandise. The artwork appeared on a beer can label, tote bag, stickers, and a limited-edition risograph print.

The illustration blends bold, expressive typography with detailed scenic elements inspired by Wicklow’s landscapes and character. I handled the entire visual process, from early sketches to final artwork, ensuring the design translated consistently and effectively across both packaging and physical merchandise.